shop  our  favorites

CLEAN + BOTANICAL HAIRCARE

No greenwashing. Just the good stuff we actually believe in.
Feel good. Look good. Do good. Because what you put on your body matters.
Shopping here supports your style and this space we’ve built with intention, love, and care.
Keep scrolling to meet the clean, intentional brands we trust and absolutely love.

Choose your brand & click the button to shop using our affiliate links. Get the goods delivered right to your door.

Minimalist REVERIE shampoo and conditioner bottles on wet tile, clean beauty haircare duo with 8.45 fl oz each – sulfate-free, vegan hair products

Reverie

Made in California, reverie is haircare made like skincare. A treatment line made to heal-not mask issues. For all humans & all textures. Scientifically proven to nurture the integrity of your hair. A thoughtful curation of essentials, packaged in PCR plastic and glass-leaving zero plastic footprint.

REVERIE PRODUCTS ARE: Vegan * Cruelty Free * Gluten Free * Environmentally Conscious * Sulfate Free * Silicone Free * Paraben Free * Phthalate Free * Artificial Fragrance Free * Artificial Color Free * Glycols Free * Petrochemical Free * T.E.A and D.E.A Free * Gender Free

Cult + King haircare collection featuring textured refillable bottles and eco-conscious packaging on display – sustainable grooming products

Cult + King

Set yourself FREE from toxins, conglomerates, & throwaway culture

Cult & King is a staple on our shelves because of their multi-use, hero products that are good for your skin, scalp, and follicles without compromising on performance. Pure essential oils. Ethically-harvested botanicals. Organic ingredients. pH balanced for skin & hair.

CULT + KING PRODUCTS ARE: Formaldehyde Free * Cruelty Free * Gluten Free * Environmentally Conscious * Coal Tar Free * Silicone Free * Paraben Free * Phthalate Free * Synthetic Dye Free * Mineral Oil Free * Petroleum based glycol Free * TEA, DEA and MEA Free. Free * Gender Free

HuiHui Essentials Growth Stimulant Scalp Rescue night and day formulas with gold foil on black boxes – herbal scalp care for hair growth

hui hui

Founded in Hollywood California & handcrafted with LOVE by Lori & a clear mission: create a on-toxic, non-GMO, ritualistic hair growth stimulant that simultaneously repairs scalp conditions. 100% cruelty-free, no synthetics, no artificial fragrances, no sulphates, dyes or parabens, plastic free, & vegan. Scalp soothing, aromatherapeutic herbal formulas infused with 9 active botanical oils, we’re transported every time we reach for these in our scalp care rituals-soothing the mind, and calming the soul with otherworldly aromatherapeutic scent profiles.

HUI HUI ESSENTIALS PRODUCTS ARE: Vegan * Cruelty Free * Gluten Free * Environmentally Conscious * Sulfate Free * Silicone Free * Paraben Free * Phthalate Free * Artificial Fragrance Free * Artificial Color Free * Glycols Free * Petrochemical Free * T.E.A and D.E.A Free * Gender Free

Hairstory New Wash Rich – bold orange and white pouch promoting foam-free hair cleansing for dry, thick, or damaged hair

HAIRSTORY

The creators of New Wash-the detergent free cleanser we’re huge fans of because it works well for so many hair textures. Hairstory also makes some of our favorite styling products on the market.

Hairstory is sustainable, inclusive, transparent, and sensitive. 

*This link will get you 15% off your first purchase!

HAIRSTORY PRODUCTS ARE: Paraben Free * Pthalate Free * Sulfate Free * Cruelty Free * Gluten Free * Propylene Glycol Free *TEA-DEA and MEA free * Mineral Oil Free * Synthetic Dye Free * Synthetic Detergent Free * 1% For the Planet * Gender Free

s4e The Hair Cream in minimal soft-touch packaging – haircare for sensitive people with fragrance-free, scalp-safe ingredients

s4e

Haircare for sensitive people. Woman-owned and made in Chicago, these clinically proven safe for sensitive skin & dermatologist approved. vegan, never tested on animals, and plastic free packaging, gluten free, no artificial dyes or fragrances, unisex scent profile. good for your hair and skin. Formulated to be gentle, and efficacious, these magical hair potions are one of our most reached for.

S4E PRODUCTS ARE: Vegan * Cruelty Free * Gluten Free * Environmentally Conscious * Sulfate Free * Silicone Free * Paraben Free * Phthalate Free * Artificial Fragrance Free * Artificial Color Free * Glycols Free * Petrochemical Free * T.E.A and D.E.A Free * Gender Free

Assorted Innersense Organic Beauty hair products arranged on hex tile floor – clean haircare for color-treated and curly hair

innersense

Utilizing organic chemistry to raise the bar on luxury hair care- formulated by Greg and Joanne in 2005 to bring clean, safe, and non-toxic haircare to life. Innersense is a simple, high-performance wellness system that restores the highest health and harmony of your hair-from scalp to root. No trends or gimmicks, just transparent and effective formulas, made by people who know and love hair. Certified B corp, and committed to sustainability, transparency, and social and environmental philanthropy make this line one we love.

INNERSENSE PRODUCTS ARE: Formaldehyde Free * Cruelty Free * Gluten Free * Environmentally Conscious * Coal Tar Free * Silicone Free * Paraben Free * Phthalate Free * Synthetic Dye Free * Mineral Oil Free * Petroleum based glycol Free * TEA, DEA and MEA Free. Free * Gender Free

Hair stylist brushing vibrant red hair with custom engraved celestial hairbrush – moon and wings design on natural wood

Free Your Hair Brush: Woman-owned, & hand made in Seattle, these brushes bring vitality and pleasure into your daily life-one brush stoke at a time. Each brush comes with a mantra, bringing love into your haircare routine, by making it a ritual AND is one of the most effective tools for hair health. It’s our favorite way to self care.

FYHB

Thank you

…for shopping with us & supporting our small business.

We appreciate you!